BIZ. Tools 71: Guerrilla Marketing 101

In Podcasts by David Specht0 Comments

BizToolscover2RevisedIn 1984, the term ‘Guerrilla Marketing’ was introduced by Jay Conard Levinson in his book ‘Guerrilla Advertising’.[10] The term itself was from the inspiration of guerrilla warfare which was unconventional warfare using different techniques from usual and small tactic strategies used by armed civilians. It involves high imagination and energy to execute a guerrilla marketing campaign.  — Wikipedia.

The team talks about some of their Guerrilla Marketing Moments.

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