In 1984, the term ‘Guerrilla Marketing’ was introduced by Jay Conard Levinson in his book ‘Guerrilla Advertising’. The term itself was from the inspiration of guerrilla warfare which was unconventional warfare using different techniques from usual and small tactic strategies used by armed civilians. It involves high imagination and energy to execute a guerrilla marketing campaign. — Wikipedia.
The team talks about some of their Guerrilla Marketing Moments.
BIZ. Tool of the Week
Dave says that “Laser Gloss Paper” is a great business hack. Listen to find out why.